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I started out in 1973 with a small line of ginseng capsules and roots. My vision was to share the benefits I felt from consuming ginseng with others by selling quality products. With the help of my wife and partner Linda and Rick Seibert, who joined us in 1977 to increase sales and later become the Vice President of Sales and Marketing, the business prospered.
Our mission is not to copy other companies' products, but rather to fill the gaps and resolve the problems that are not currently being addressed in the marketplace. To fulfill this mission, we created a new company, GINCO International, in 1994 and began producing our own line of ginseng products under the brand name of Imperial Elixir.
In researching the practices of other companies in our industry, we found that the quality dilemma could be traced all the way back to the selection of the powders used in the capsules. We found that many companies were buying powdered ginseng, with only the vendor's word for its authenticity, purity and quality. In an effort to eliminate this possible quality gap, and using the experience and knowledge that we have in the field, we decided that we would only purchase the ginseng roots themselves. And then, only after we had approved the quality of the roots, would the ginseng be ground into powder for the capsules. With our Siberian Eleuthero, we have taken an additional step toward quality by using only 5:1 extract powder (it takes five pounds of root to make one pound of powder) or 10:1 extract powder in order to allow the body to assimilate this particularly fibrous root more easily and more effectively.
Although we are very satisfied with the results of these quality measures, we continue to strive to meet the needs and wants of the public. And with this in mind, we created two original Ginseng products targeting the female market, Ginseng for Women-Original and Royal Ginseng for Women; as well as one combination capsule of Chinese Red Ginseng and Royal Jelly. These three additions have all proven to be favorites of our line, and we look forward to many new additions in the coming year.
I want to take this opportunity to thank all of our customers for their continued support over the past 35 years, and I would also like to welcome all of our new customers on the internet. Our products will continue to be available in natural food stores nationwide. However, if you have any problems locating our items in your area, please refer to the ordering information page for instructions on ordering direct.
Thank you again for your support.
Sincerely,
President
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